Home > CRM, CRM iPhone, ISV, Javista, Microsoft, Microsoft Dynamics, Microsoft Dynamics CRM Online, Tips and Tricks > Internet Leads – How to start and grow your business online

Internet Leads – How to start and grow your business online

Internet Leads are prospective customers interested into your business online. You can use your favorite search engine marketing tools or expertise as a starting point for integration into a solution using Microsoft Dynamics CRM Online.

Online Lead Generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services online. Let’s take a basic example and see how we can create a landing page and how we can use the page to collect Internet Leads.

Step 1: Navigate to Internet Lead Capture

Internet Lead Capture is present in the Sales and Marketing areas. In this example we will use the Sales area to create a Landing Page and collect Internet Leads.

clip_image002

Step 2: Create a landing page

A landing page it’s a web page that captures information about the potential customer. Using CRM Online you can customize the page layout.

clip_image004

Clicking Create Page button will open the following dialog where you can customize the look and feel (colors and form layout):

clip_image006

Step 4: Form content

Clicking next will open the form customization where fields can be added or subtracted to suit the business need:

clip_image008

clip_image010clip_image012

Step 5: Confirmation page

Once the form is customized we can get a preview of how it will look like.

clip_image014

Step 6: Lead collection

The screen is giving us some tips of how to make the url that we just created known to potential customers (e.g. by including it in an e-mail campaign or on a marketing webpage):

clip_image016

Step 7: Test the page

Once the page is created we can go ahead and test ourselves the page.

clip_image018

Step 8: Importing Internet Leads in CRM

Internet leads tab contains all the details collected for each individual Internet Lead.

clip_image020

We can select which ones we like to import into CRM (assigning to me or somebody else in the organization) delete them or Export to Excel. If we choose to import into CRM, the Internet Lead will be moved to CRM and the entry will removed from the Internet Leads page.

clip_image022

Here is a screen shot of how our IL looks like in CRM. Notice in the Topic that Internet Marketing is mentioned.

clip_image024

Step 9: Internet Leads statistics

Internet leads capture provides also some insights into how many leads we got per month or what is the performance of our Landing Page.

clip_image026

Cheers,

Doru Rotovei

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: